Because nothing is more impressive and powerful than seeing how an idea (by Kathrin, Christopher and Oliver) arises and grows, and is ultimately so strong and so great
that the entire Saatchi & Saatchi network joins in and makes it even more powerful.

Homeless people present the weather forecast.
The challenge:
The cold temperatures in winter are life threatening for homeless people.
However, there is no money for additional emergency shelters at Diakonie Frankfurt as well as other charity organizations across Europe.
The solution:
For a few cold winter days, we turned the well-known "weather forecast" into a PR-focused platform for homeless people across Europe.
Instead of presenters, the homeless anchored the weather forecast by displaying the icy conditions followed by an emotional message with an activating charity appeal.
We managed to expand the PR campaign to six countries: Germany, Russia, Serbia, Romania, Poland and Switzerland.
The Result:
"Days of hope" led to a lot of press coverage, contributions on TV, blogs and social media all around the world.
We achieved the kind of media coverage that would have cost 7 million euros to purchase. So far, 350 million media impressions have been recorded.

Saatchi & Saatchi Berlin (Lead Agency)
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
International Coordination: Heidi Tzavella
Management Director, Account Director: Anke Schrot, Inken Dachsel, Theresa Helmich
CEO: Michael Samak
Head of Production: Michael M. Maschke, Sarah Roth Profenius
Production Company: Parasol Island Berlin
Sound Design: Hastings Berlin

Saatchi & Saatchi London
Regional Creative Director: John Pallant
Executive Creative Director: Veljko Golubovic

Saatchi & Saatchi Belgrade
Creative Director: Dragana Petkovic, Zarko Veljkovic
Art Director: Anna Pushkareva
Copywriter: Nikola Zmajevic
Account Director, Media: Zorica Marjanovic, Ivana Minovic, Ana Mijajlovic, Sonja Milovic A/V
Production Executive: Ivan Zornic, Nemanja Stojanovic

Saatchi & Saatchi Moscow
Executive Creative Director: Johan H. Ohlson
Copywriter: Tanya Moseeva
Video Designer: Dimitry Panteleenko
PR: Kristina Vorobyova, Yana Brekotkina

Saatchi & Saatchi Bucharest
Creative Group Heads: Laura Iane, Marius Tianu, Catalin Rulea
Creative Director: Jürg Aemmer PR: Larisa Petrini, Ramona Dumitru
Corporate Communication Officer, Head of Newcast: Antonia Tuchaec, Camelia Balinca

Saatchi & Saatchi Zurich
Creative Director: Max Olech
Art Director: Frèderic Nogier Senior
Copywriter: Felix Freese
Managing & Strategy Director: Pascal Schaub
Account Executive: Stephanie Weber, Sonia Ducu

Saatchi & Saatchi Warsaw
Project Leader: Konrad Kalinowski