Because the Telekom campaign "Rain of flowers" has set new standards in many respects. It was the first campaign that we did in collaboration with DDB.
It was the first true 360° campaign through all media and touch points and was adapted in many European countries.
S&S Germany was the lead agency for the campaign responsible for the idea, the new look and feel, the stories and the production.
I am extremely grateful that I could work with so many great people from so many countries.

The task: To bring the brand vision of Deutsche Telekom “Life’s for sharing” to life we started a huge event that immediately created a massive media-buzz:
in the city center of Vienna we made real rose petals pour down fr om the sky. Without advance notice, branding or advertising message.
Shortly afterwards, we rolled out a big integrated campaign taking the “Rain of Flowers” through various media (such as 9 TV-spots for 8 countries, print and outdoor
e.g. interactive billboards, online, PoS, direct marketing, PR, a seperate song was composed and sold at iTunes and even a music video was produced shown at
MTV, VIVA and VH-1 to 8 different countries.

The brandmovie (beside the 9 other TV-spots)

The event in Vienna

Print and ooh

The digital billboard

The point of sale communication

The Music Video from Agnes Obel "JustSo"

The Case

CCO: Burkhart von Scheven
ECD: Jason Romeyko, Martin Drust (DDB), Hans Albers (DDB)
CD: Anne Petri, Mathias Henkel, Sandra Schittkowski (DDB), Holger Illing (DDB)
AD: Farida Amar, Tobias Biedermann
Copywriter: Carlos Pabon
Account Director: Anke Knabe, Elham Thienhaus (DDB)
Head of TV: Michael M. Maschke, Jens Mecking (DDB)
Director: Cadmo Quintero