Prohibition of the beloved lightbulb, the euro crisis, Grexit – Europe doesn’t have the best image with its own population at the moment.
But Europe is so much more than cucumber bends regulated by Brussels or a purely profit-oriented financial community.
With this special edition, WiWo wants to inspire a rethinking of Europe and we, Saatchi & Saatchi, took this chance next to eight other agencies!

And because the youth has the great opportunity, but also the great responsibility, of shaping Europe's future and filling the European idea with new life, we asked
our own juniors to develop an idea that shows us all what makes Europe so unique, special and liveable. Our winning idea (by Melissa Haebe), was so good that WiWo
chose it for the magazine cover: With its peaceful coexistence of various nations and cultures, its openness and tolerance, Europe is the heart of the world.
In addition to the ad, we developed an online tool where everybody could create their own European Heartbeat (heartbeat by mokoh-music) and share it in all social networks. http://tool.wiwo.de/infografiken/2015/europakampagne/saatchisaatchi/index.php