Avis is the car rental agency that exclusively rents out the new Porsche 911 Carrera. A car that fascinates in every detail.
Our idea: We created an alphabet out of the details of the new 911.
On a microsite, everyone could send their emotions with an E-Card made out of Porsche letters and download it as wallpaper.
We promoted the Porsche Alphabet online to more than 3 million Porsche fans on Facebook, on twitter, to car blogs and Internet platforms,
and even with interactive billboards and Facebook games.
The results: more than 1000 people wrote messages within the first week. Over 4000 people visited our microsite. And the new 911 was fully booked at Avis.