Telekom Poolshootings
From 2010 to 2013, I had the exclusive opportunity to give Deutsche Telekom a new visual identity, in particular to define a new picture language.
I was responsible for the shooting concepts, choosing the photographer, planning and taking care of the shooting, and doing the final picture selection as well
as the supervision of the postproduction. I did this for all the different target groups like young, mainstream, best ager and business.
Telekom Young Mood Video