Telekom "Rain of flowers"
The task: To bring the brand vision of Deutsche Telekom “Life’s for sharing” to life, we started a huge event that immediately created a massive media-buzz:
in the city centre of Vienna, we made real rose petals pour down from the sky. Without any advance warning, branding or advertising message.
Shortly afterwards, we rolled out a big integrated campaign taking the “Rain of Flowers” through various media such as 9 TV-spots for 8 countries,
print and outdoor e.g. interactive billboards, online, PoS, direct marketing, PR, a separate song was composed and sold on iTunes
and even a music video was produced, which was shown on MTV, VIVA and VH-1 in 8 different countries.
The campaign
The brand movie (beside the 9 other TV-spots)
The event in Vienna
Print and ooh
The digital billboard
The point of sale communication
The Music Video from Agnes Obel "JustSo"
The case